Why on Earth Do Gamers Need Technical Apparel%3F

Posted by BREANNE HARRISON-POLLOCK

Why on Earth do Gamers need Technical Apparel? How could gamers possibly need specialized clothing? Don’t they sit all day? Yes, that’s exactly the point! A Brand New Idea. When Rachel and I discovered gaming in 2016 no one had thought that gamers might need specific apparel. All that existed was badly made screen-printed T-shirts. Nothing else. Gamers expected so much from the games they played and the technical equipment they use, why didn’t they expect more out of their clothing? Rachel and I understood the power that apparel could have. We understood the stories of the athletic giants and...

Plastic Surgery... Our first Fashion Collection

Posted by BREANNE HARRISON-POLLOCK

Plastic Surgery. A Collection. Breanne Harrison-PollockAteyo Cofounder "Now every girl is expected to have: Caucasian blue eyes, full spanish hips, a classic button nose, hairless Asian skin with a California tan, a Jamaican dance hall ass, long Swedish legs, small Japanese feet, the abs of a lesbian gym owner, the hips of a nine-year old boy, the arms of Michelle Obama, and doll tits" - Tiny Fey, Bossy Pants Our first collection was designed as commentary on the increasing unrealistic standard women's bodies were expected to achieve.In 2016, plastic surgery was becoming more normalized. The Kardashians were famous, and it was...

Where it all Began

Posted by BREANNE HARRISON-POLLOCK

LET'S GO BACK TO THE VERY BEGINNING The start of our friendship and work partnership. Breanne Harrison-PollockAteyo Cofounder Rachel and I met in 2013 in our third year of college, at Parsons School of Design. Our mutual friend, Beatrice, set up to be best friends. All three of us were set to be in the same fashion studio class until Beatrice decided to go to London for the semester to study abroad.  Separately, Rachel and I were both devastated. Beatrice was our only friend in the class.  Beatric told us not to worry- she had another tiny friend to introduce us...

Our Meeting with Vogue...

Posted by BREANNE HARRISON-POLLOCK

Our meeting with vogue. Breanne Harrison-Pollock Ateyo Cofounder In the spring of 2016, Rachel and I finally secured a meeting with Vogue. It was a dream come true, being in Vogue would mean we had finally made it! Rachel took the afternoon off work, we carefully steamed and packed up all of our samples and loaded them in to a big Uber SUV.  We took what felt like a long drive down to the Vogue offices at 1 World Trade. Once we arrive we carefully set up our samples on their rack, taking care to make sure everything was in its...

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